Swiss Style Magazine
Bric by Bric
In the publicity-rich world of economists today, the acronym BRIC is often thrown around indiscriminately as the ultimate in opportunity. Are Brazil, Russia, India and China really all they are chalked up to be? Multitasker Marcos Troyjo has co-founded a special laboratory at Columbia University to get some answers.…
New-found virtue
For all its benefits, the Industrial Revolution has also created massive social, economic and ecological problems that have usually been deposited on the back burner while the profits rolled in. But under outside pressure, the business world has been trying to police itself. Is the wolf the best shepherd? Swiss Style’s Lauriane Zonco spoke to one….
Sunny weather
Formerly dynamic sectors of the European economy are currently in the grips of a deep economic recession. The steadily rising oil prices, however, are giving a serious boost to renewable energy sources (RES) not only in the Southeast Europe, but on a global level….
Roughriders of finance
Ever since they were first launched in the 1940s, hedge funds have been the object of envy, desire, lust, loathing, fear and hatred from many outside the industry and, indeed, quite a few within. Their bad reputation rests on their generous contribution to the 2008 financial meltdown. But are they really all bad?…
Virtually present
The Internet does bear some resemblance to the much ballyhooed American Wild West, with its somewhat anarchic disposition.Fortunes are made and lost online, and robbers and con-men lurk. But like the Wild West, the Internet, too, is gradually aging…
Tender is the watch
Vintage is in, bling is out, natural colours subtly underline the classic looks of one watch brand’s products. And the inspiration is more Great Gatsby than the stringency of the Jura….
Time flies
At this year’s Salon International de la Haute Horlogerie in Geneva, IWC Schaffhausen launched its new pilot’s watch collection. The launch of the collection, appropriately named “Top Gun,” was held in the presence of celebrities, from actress Cate Blanchett, to former tennis star Boris Becker, passing by Jean Reno, Ewan McGregor and Ronan Keating…
Wristlights
One of the main Victorinox timepiece releases for Baselworld is the Night Vision, a relaunch of a 2003 model that went on to become a brand best-seller. The original Night Vision was developed with a very specific module containing low-consumption LED lights that could transform the watch into a flashlight…
Alpine Chic
The hotel, part of the Tessin-based Giardino Hotel Group, is an example of what one might call “Alpine chic”, a style that is both contemporary and fresh. Giardino Mountain, formerly the resort hotel Chesa Guardalej, was completely refurbished to the tune of CHF 20 million and then some, and re-opened its doors in December last year…
Back in the saddle
The world of fashion and taste seems to repeat itself in cycles of quasi-innovation. And apparently, society’s vacationing habits are also cyclical, judging from the recent relaunch of Club Med…
Délire à deux
The most enduring cinematic formula produced and replicated thousands of times to cheering audiences is the road movie. The reason is simplicity: take any number of individuals, place them in an odd vehicle, send them across the country, any country, see what happens. Swiss Style found two artists working the same formula…
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Latest article of interest
- Old ideas and prejudices do not work in the post-Cold-War era. As Marcos Troyjo suggests, the rise of BRIC is playing out in a global scenario much changed from the one that existed 22 years ago, when the Iron Curtain was finally raised. Read more
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