Victorinox is best known for its Swiss Army knife variations, but watches are a growing part of the company’s turnover.
During a recent telephone conversation, Carl Elsener, CEO of the company explained that the family-owned group had shown good results for 2011, especially in the knife and travel gear divisions. “Looking forwards,” Elsener continued, “we have decided to think and act more and more as a global brand. Victorinox Swiss Army is not a watch brand but a Swiss brand that produces watches. Whatever we do, whether it be timepieces or luggage or apparel, we are seeking to reflect the values of the Swiss Army Knife and do so at an honest price.”
One of the main Victorinox timepiece releases for Baselworld is the Night Vision, a relaunch of a 2003 model that went on to become a brand best-seller. The original Night Vision was developed with a very specific module containing low-consumption LED lights that could transform the watch into a flashlight. The new model has undergone its most significant design upgrade to date and the Night Vision has been deftly redesigned with a more open dial and subtler bezel, while keeping the low consumption LED light modules for dial illumination, flashlight and strobe functions.
Three dial versions are available: a charcoal grey dial with silver ring and steel bracelet; a silver dial with dark grey ring and steel bracelet; and a silver dial with dark grey ring and brown “aviator” leather strap with beige stitching and buckle.
Article by John François Béguin