The total furniture experience
A new collection of bespoke furniture, textiles and artwork by Moyard is making a sensation under the Edition by Moyard label.
Relying on an expertise acquired over generations, the family-owned company out of Morges has chosen to step beyond the usual with its range of fully Swiss-made, quality furniture coined Noch Ein.
The collection that boasts eight items – including tables, coat-racks and consoles – is designed by two Swiss designers, Olivier Rambert and Singal Mösch. It is crafted by Moyard’s own artisans using locally grown woods and is sold exclusively in the Moyard shop in Morges.
But Noch Ein is part of a larger project known as Edition by Moyard, which is neither mass-produced nor limited in edition. Each piece is designed and tailor-made following a customer-specific order, and once finished leaves the workshop to be delivered straight to a client’s door. The size and dimensions of each piece are tailored to fit personal needs and expectations, but are always based on the collection’s basic design.
In response to our question as to whether or not in this era of globalised production and supply such a concept could be considered folly, Mathieu Winkler, the 36-year-old 7th generation manager of the renowned family-owned business responds, “I decided to put the emphasis back on the expertise of our craftsmen, to revalue a tradition that our company has perpetuated for over two centuries in an underexploited 1,000 square metre atelier. I set out to create objects by talented Swiss designers using the know-how of our artisans.” The idea that started out on paper became a unique reality when Mathieu Winkler encountered Olivier Rambert and Singal Mösch. Their non-contractual collaboration melds freedom, pleasure and desire.
The Noch Ein furniture collection stands out with the simplicity of its contemporary style and beautiful craftsmanship. Authenticity begins with a selection of Swiss-grown oak, a hardwood that is easy to work with. Other types of timber considered for Noch Ein furniture include Swiss-grown – whenever possible – woods such as walnut.
Moyard workmanship is traditional, their furniture fitted without the use of nails or screws, with the attention to detail so innate to generations of skilled workers. All custom-made materials, including glass, are crafted locally.
Winkler, Rambert and Mösch agree that the Noch Ein experience has never been about the money. The pleasure that their collaboration brings is return enough upon investment, so their unique items are sold at affordable prices. There is no room for elitism with Edition by Moyard.
The company is currently on the threshold of the textile industry with a collaboration that joins Fabien Baudin and Prism, his Lausanne label.
For more information visit: www.moyard.ch
Article by Francesca Parker. Photographers: Daniela Droz & Tonatiuh Ambrosetti