Saving the Earth, Lighting our Future

Jeffrey Chen

Jeffrey Chen Chairman & CEO, NeoPac Lighting Group

One of the technological considerations that participants at this year’s Meeting of New Champions will delve into is entitled “Managing Science for a Better World”.

There is one “New Champion” that well understands this consideration and diligently works to this end “night in, night out” – Jeffrey Chen, Chairman and CEO of the Taiwanese NeoPac Lighting Group, is passionate about contributing to a better world to the ¨point that his company’s motto is: “Saving the Earth, Lighting our Future!”.

NeoPac is a pioneer in low energy consumption LED public and private lighting products. The products introduced by the group are considered as among the most efficient and high performing in the industry.

An “eye-opening” encounter

“The environment was a focal point during my participation at the “New Frontiers in Green Technology” roundtable discussion at the Dalian meeting in 2007,” explains an ebullient Chen. “Since then, global warming has become an even more pressing matter and I am very happy to sense that many of the participants I met there understood how NeoPac can contribute to stabilize such environmental considerations.” Chen’s participation at Dalian proved of great interest on many levels.

“Although this was the first Meeting of the New Champions, I had the opportunity to meet a number of world-class company leaders and our exchanges gave me fresh insights into specific challenges that we were facing – or may face – as we grow. And, you know,” he continues, “NeoPac was only founded in 2005 and, with a portfolio of products that have proven important innovations, growth-generated challenges are constant. Speaking with fellow participants with the same type of considerations was eye opening!”

A foundation for commercial relationships

Business opportunities were also an important benefit Jeffrey Chen derived from his participation at the meeting. “Dalian was an excellent occasion for meeting with political authorities’ business heads and proved to be a platform from which I could detail the particularities of our products,” he explains. “Consequently, we laid the foundations of a number of commercial relationships, of which some led to interesting projects. I believe that Tianjin will offer the possibility of further contacts.” By many estimates, impressive improvements in LED technology – as well as an urgent need to deploy more energy-efficient lighting in the face of escalating fuel prices – will light the way for the LED-lighting market to multibillion US dollars worldwide by 2012. NeoPac has already positioned itself outside its home market. Its LED technology is to be found, for example, lighting the Badminton Stadium at this year’s Beijing Olympic Games as well as the city’s international airport. That this year’s Meeting takes place in Tianjin is indicative of the appeal of NeoPac’s products – the company won a contract to supply LED streetlights to the city of Tianjin. Most assuredly, Jeffrey Chen will literally be lighting the road to the Tianjin Meeting.

Article by Eugene James

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