Swiss Style Global Innovation Award 2010

SWISS STYLE honours TNT Express CEO Peter Bakker and employees for their CSR linking hunger and climate change solutions

CEO Peter Bakker

SWISS STYLE honours TNT Expres CEO Peter Bakker

The ancient Greek historian Herodotus reminded us: “No man is free until all men are free.” American statesman Adlai Stevenson observed, “A hungry man is not a free man.” Sit down with Peter Bakker and you will not leave without knowing that a child dies every five seconds from hunger, and you can do something about it. Like climate change, if you are part of the problem, you are part of the solution.

At Davos 2010, we honour TNT CEO Peter Bakker and TNT’s 152,000 employees in 200 countries who were inspired to make a difference on both global hunger and climate change solutions. This is CSR (Corporate Social Responsibility) that embraces and takes responsibility for fixing the broken chain in the circle of life.

Seven years ago, Bakker wanted to address global hunger. TNT partnered with the World Food Program (WFP) to help transform emergency food distribution. TNT employees volunteer time, use corporate in-kind resources and raise funds to improve food distribution globally. Bakker set up the Hunger Tent at Davos in an act of civil disobedience to galvanize solutions. The Tent has become the WFP Hunger Tent established by the World Economic Forum as the exclusive site for food security sessions, gathering the best brains, leaders and experts to the issue.

In similar fashion, Bakker launched TNT’s global programme Planet Me, to address climate change. His reasoning: TNT contributes to the problem so it must be part of the solution. The 3-part programme to cut carbon emissions that includes electric truck fleets, driver training and competitions, and even innovations such as the creation of biofuel collective farms in Malawi for Jatropha plants, is an effort to stabilize the circle of life between farming, food, economics and social well-being.

TNT went further in the CSR circle and cycle of life, ranking number one on the Dow Jones Sustainability Index and creating corporate accounting methods that allow neither individual nor institution to slip away from tighter metrics for social responsibility and efficiency.
We salute Peter Bakker and TNT employees for unflinching vision and verve, for connecting the logical circle between hunger and environment, and for unceasing insistence that we be the solutions we wish to see in the world.

John François Béguin
Chairman, Swiss Style