… saving the Earth, lighting our future
Jeffrey Chen Chairman & CEO, NeoPac Lighting Group
More and more VCs and funds have been focusing on greentech investment, ie those concerning the reduction of carbon dioxide and power consumption. Global missions in topics like mitigation of climate change, energy saving and self-sustainable slimcity have become manifest at the World Economic Forum.
Speaking at the Inaugural Annual Meeting of the New Champions held last year in Dalian, Premier Wen JiaBao addressed the importance of the above missions and said that, “China will make relentless efforts on resource conservation and creating an environment friendly society” to tackle climate change and set these obligatory targets for China’s national economic and social development plan.
Paving the way to a lighting revolution
Jeffrey Chen, Chairman and CEO of NeoPac Lighting Group, attended the Dalian meeting as a panelist in two sessions: “New Frontiers in Green Technology” and “SlimCity”. He pointed out that artificial lighting accounts for about 20% of global demand for electricity and that an effective way to save electricity is by adopting energy efficiency LEDs lighting technology globally. By taking this measure, it is estimated that at least 50% of the 20% consumed as illumination – or the equivalent of up to more than 10% of the entire manmade energy – could be radically saved. “Most importantly,” Jeffrey noted, “NeoPac’s LEDs lighting technology is actually ready for replacing conventional lighting technologies in major lighting applications.”
NeoPac’s LEDs lighting technology is not only the best fit with alternative energy sources such as solar panels and wind turbines, but is also the right technology to boost the paradigm shift of an illumination revolution for the world. The centurylong lighting market is also prepared to welcome the new LEDs illumination era to come. Much more investment, however, is needed to pave the way toward strategic movements along this trend.
Jeffery Chen is the first person who successfully migrated from thermal management technology for computers to that for LEDs lighting. He is also among the most important entrepreneurs in the LEDs lighting history having founded NeoPac Lighting Group, comprising NeoPac Opto and NeoBulb Lighting, in Taiwan and Hong Kong in early 2005 and which now has operations in China. In past years, he successfully invented a revolutionary technology platform – NeoPac Universal Platform (NUP) – for opening the door to LEDs general illumination.
Examples of the exploitation of his inventions include the installation of his branded “NeoBulb” products at the Badminton Stadium, Beijing Capital International Airport and Yue-Xiu Road alongside the Tianjin Museum, which have successfully footprinted NeoPac’s pride in the LEDs lighting industry and in the Beijing 2008 Olympic Games.
A dedicated campaign for all
Finding ways towards greener and cleaner municipalities is seen unanimously as a necessary campaign for all governments and statesmen. Indeed, LEDs illumination can be the quickest to stimulate and drive the momentum to such savings. Applications of infrastructure constructions such as street lamps, tunnel lamps and outdoor billboards are undoubtedly excellent places for utilizing LEDs illuminations.
In joining WEF, it is Jeffrey’s hope that a platform gathering statesmen and business figures from major cities in the world provides the means so they can share solutions with one another in attaining the mission by LEDs illumination to “Saving the Earth, Lighting our Future!”, as he had set forth for his company after participating in the UNFCCC (United Nations Framework Convention on Climate Change) in Bali last year.
The idea of a “Global Green Lighting Mission” emerged in Jeffrey’s mind after the 2007 Nobel Peace Prize for global awareness of the environment was awarded to Al Gore and Dr Rajendra Pachauri, and it has been his inspiration since to a dedication to campaign for environment protection. The fast-growing and drastic demands from the market embracing his advanced luminaries towards powersaving has also strengthened Jeffrey’s belief that LEDs illumination should be a mission far more profound and of value beyond the business itself. “A voice in my heart has made me indulge in solving some technology key issues for LEDs general lighting since 2004,” he says. Since then, Jeffrey is not alone. More and more people have joined on the way.
“But at WEF, I can leverage and make the most of my advantageous technology with enormously powerful sources from the world leaders.” Along the way, he is striving to making the world brighter and cleaner while remaining keen on every step ahead him to “go green”. “LEDs technology for illumination is actually ready in NeoPac Lighting. Global direct investments or projects financing should become the driving force boosting adoption of LEDs illumination around the world – and this is a global green lighting mission.”
by Jules Landon
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