Swiss Style Welcomes Swiss International Air Lines’ Markus Schmid Home To Switzerland
After 26 years in service overseas in such farflung places as Russia, Saudi Arabia, China, Japan, and Singapore, Switzerland is once again the beneficiary of the insightful expertise of Markus Schmid, SWISS International Air Lines’ new Director of Western Switzerland. Those who have met Markus know him as an extremely intelligent man whose Swissness with regard to the pursuit of excellence is well supplemented by a razor-sharp sense of humour and, thanks to his vast experience working to further his company’s goals in foreign countries, a worldview quite far removed from the little box of the stereotypical Swiss functionary. One of Markus’ last achievements before leaving his post in Singapore was to reestablish an air link between two of the world’s most important financial centres; in May 2013, SWISS begins nonstop service between Zurich and Singapore.
Now ensconced in his office at Geneva Airport, a view of the tarmac just out the window, Markus Schmid takes charge of SWISS in western Switzerland and the unique challenges faced by the airline in this part of the country. Nowadays, no job in the airline industry is easy, but if anyone can overcome obstacles to achieve success, Markus can—and he does so with an inimitable style that has served him well in a career spanning 36 years and counting.
Markus Schmid, welcome home!