This magazine recently celebrated its 20th anniversary with little fanfare or hype. It’s not that we shied from observing an important milestone in our history. After all, since the inception of Swiss Style we went from a local Geneva-based newsletter to becoming this country’s most prominent national English-language publication.
We were chosen by the World Economic Forum to produce co-branded publications of Swiss Style for their most important meetings in Davos, Dalian and Tianjin, Rio de Janeiro and Amman; we featured international personalities such as Warren Buffet, Kofi Annan Laurence Graff and Rocco Forte; we launched Swiss Style Broadcast, a regular series of in-depth audiovisual interviews from makers and shakers from throughout the world.
The culprit for the lack of festivities? A lack of time.
Our entire team has diligently spent the past eight months conceiving, creating and designing a new digital medium for the exclusive use of owners and passengers of business jets: DeluxePad.
DeluxePad is an iPad platform that includes major daily newspapers and magazines in digital format as well as content generated by our editorial staff geared to the demanding ultra and high net worth passenger.
It is this last point that we are particularly proud of and, as of this issue of Swiss Style, much of this global-oriented content will be made available to the readers of Swiss Style Magazine. You will find a number of these articles and interviews in the following pages. For example, editor-in-chief Allison Zurfluh met with Prince Jonathan Doria Pamphilj at his Roman Palazzo. An adopted son in one of Italy’s oldest and most affluent families, Prince Jonathan expounded on the philosophy that has shaped and propelled his family forward throughout history. Amid the art and relics of the Palazzo Doria Pamphilj, Allison hears about family struggle and love, as well as the denouement of the latest threat to their shared inheritance.
In this issue, we open a window westward toward Paris with an exclusive photographic essay by Genevan investment officer and partner at Bordier & Cie., Michel Juvet. An award-winning photographer, his distinctive perspective is evident in an essay that brings out the gritty beauty easily passed over in the City of Lights.
During a stop by Le Royal Monceau – Raffles Paris Hotel, Allison is inspired by the revered establishment’s unique in-house Art Concierge, whose job it is to foster an intimate connection between the worlds of luxury and art. In a city where glamour is the norm, she discovers a home base where art mavens can throw their feet up in unostentatious style.
Sit back and discover with us.
John François Béguin