Better understanding our world and environment may help in better forecasting trends and dangers but anticipating the influence of new factors on long-term evolution in a rapidly changing environment can be more than tricky.
Columbia University’s School of International and Public Affairs (SIPA) recognises that the rise of the four most influential emerging markets – Brazil, Russia, India, and China – is one such factor and that as a group, they are transforming global economic trends and policymaking. As Marcos Troyjo, co-founder of the SIPA BRICLab, recently intoned: “The next 50 years will be shaped by what BRIC countries want for themselves and their elite; what BRIC countries want for and from the world.”
The work at BRICLab examines the increasing influence on global affairs of BRIC countries and the implications of their growing power through a combination of classes, executive programmes and conferences.
I have met and discussed with Marcos Troyjo a number of times and believe I better understand not only the importance of the evolution of the BRICs but equally the development in emerging economies, such as the so called VISTA countries (Vietnam, Indonesia, South Africa, Turkey, and Argentina). Over time, he and I have agreed that putting together a platform concentrating on BRIC issues would be an efficient way to assist those economic players that directly influence all economies, the SMIs and SMEs of these countries.
Today, a partnership is being formed to create the Swiss BRIC Initiative, a platform that will not only broadcast the most recent findings of the BRICLab curriculum, but also undertake the creation and management of a digital and physical platform to promote economic communications between SMIs/SMEs and larger national companies located in the BRICs interested in creating opportunities with like-minded companies within other BRIC countries. It will also be the organiser of the Inaugural Swiss BRIC Summit, scheduled for September this year. But more of this in our next issue…
In this issue, we will not only hear from Troyjo, but also from Peter Bakker, CEO of the World Business Council for Sustainable Development, on the practical reality that companies are increasingly being judged not just by the products and profits they make, but also by how these profits are made. We also talk to Carlos Moreira, CEO of Wisekey, about Internet security and particularly the issue of data sovereignty on the Cloud.
And since spring is upon us, Swiss Style explores what’s happening on the gardening scene in Switzerland at two big trade fairs. The special gardens section also features reports on interior decoration.
John François Béguin