The upcoming Climate summit in Copenhagen is hoped to establish tough but achievable emission limits, but, as we go to press, it appears as if the meeting may not even measure up to a 1960s American game show.
The words ‘no deal’ which echoed through the nay-saying press recently, makes it seem as if they will be the only likely outcome of the conference….
Yes world leaders are still committed to an ambitious outcome, but that ambition does not, it appears, extend to the various proposed targets and guidelines which have now been dropped. This may reflect public scepticism as to whether global warming is taking place and if it is essentially man-made.
Climate change has been tarnished by a discourse of crisis. Though there is a brighter side to balance this if one looks at a period of crisis as a factor of opportunity. By adding Sustainability to this formula it can be shown how change in-fact paves way for opportunity.
Over the past three years Swiss Style has been collaborating with the World Economic Forum and as publisher and as an entrepreneur, I have had the chance of partaking in many conversations at their meetings. As of late I have come to the conclusion that what was merely lip service up until recently when it comes to sustainable development in the corporate world is today becoming a fundamental element in corporate strategy.
As we draw the curtains over the end of twenty first century’s first decade, sustainability is being propelled into the limelight. It embodies long term value, innovation and growth, as well as fitting aptly within our own operations. We’ve also been discussing with the Global Humanitarian Forum, which under the patronage of Kofi Annan, operates as an independent and partial global platform for different members of society to collaborate to overcome humanitarian concerns.
It is through our engagements with the World Economic Forum and the Global Humanitarian Fund that I have come to the conclusion that our readership, leaders of national, multinational and supranational organizations and corporations are in need of insights from their peers on this mayor consideration.
As of this issue, Swiss Style will present a regular section in its pages presenting the thought processes leading to actions and strategies that global players put in place in the arena of sustainable development. Hence Swiss Style will become a platform of inspiration for these strategists, broadcasting both their approaches and reflections on the issue. It will be somewhere where they can be influenced by their peers and learn from their counterparts.
So whilst we are waiting for the temperature to rise another 2 degrees, this brighter approach to life can be metaphorically found by delving into the work of the Geneva based artist Daniel Ybarra. Switzerland harbours an important number of noteworthy personalities. Sometimes, a stroll down Bahnhofstrasse or Rue du Rhone suffices to discreetly recognize some of them. By giving us a behind the scene view of these people’s lives Ybarra, artist and man of words seeks to uncover some of these hidden pearls throughout the country. As of this issue Swiss Style will be collaborate with Ybarra, who on a regular basis will present his “art of life” portraits. His mission involves investigating the likes and dislikes, the passions and peculiarities of Switzerland’s inhabitants, merging the mundane existence with their private lives and thus giving us a peek into their true persona.
On a final note may I point your attention to our revamped internet site, www.swissstyle.com. It is hoped that the integration of our print and digital material will play an important role in the reinvigoration of broadcast journalism in Switzerland.