Located at the heart of Carouge, Ploum’s shop window waves at passersby with displays of an array of exotic fabrics, decorative pillows, a wooden light-green table, a lamp in a form of a birdcage, and other fashionable accessories that aim to put a touch of eccentricity in an otherwise conventional setting. Classic chic meets gaudiness, off-the-shelf meets off-the-wall, Ploum is like a cloud of painted lady butterf lies at a convention of private bankers. The shop carries items for the home and the garden, cushions and pillows, lighting and other fashionable accessories created by the luxury brands of Designers Guild, Manuel Canovas, Fermob, Marie’s Corner and others.
Visiting the store is a must for any home decorator looking for some different or simply a place to shake up his or her inspiration.
Ploum, Rue Ancienne 78, Carouge (Geneva), www.ploum.ch
Article by Irina Pavlova