Baume & Mercier, one of the oldest Swiss watch manufactures still in operation, has consistently celebrated women and their unique individuality through its timepiece creations. This is a world where it enjoys unique credibility thanks to its ability to grasp feminine wishes and catch their attention. This tradition, initiated by Louis-Victor Baume in 1869 with the gold pocket watch gifted to his daughter Mélina, morphed into a true love story when William Baume and Paul Mercier teamed up in 1918 to form Baume & Mercier Genève. Through the new Promesse collection, Baume & Mercier intends to provide a refined response to women’s aspirations by bringing them models in tune with the times.
A design brimming with promise
A classic, precious watch conveying a strong emotional charge, Promesse is the recognizable descendant of a 1970s model from the Baume & Mercier museum collection designed with a gentle aesthetic tempo, playing with an oval bezel nestled inside a soft, round case.
Available in two extremely feminine 30 mm and 34 mm sizes, Promesse features curves of the bracelet harmoniously reflect those of the polished steel case. This delicate aesthetic approach may be viewed as a visual interpretation of the ripples produced by a drop of water.
This elegantly understated and refined watch is driven by a Swiss-made quartz caliber or a mechanical self-winding movement. The classic shape of the Promesse collection is enhanced with a precious touch by enhancing its oval bezel with mother-of pearl, capping it with 18K red gold or gracefully highlighting the design by setting it with diamonds. The pure, delicate and contemporary silver-colored dial with its “drapé” guilloché decor or carved in shimmering azure mother-of-pearl, provides an eminently readable display of time with the help of Roman numerals and indexes.
By its subtle presence, the Promesse collection upholds the wish of the watchmaking Maison to keep beautiful memories as intensely vibrant as on the day they recall – be it a wedding, a birth, an anniversary or simply an unforgettable moment…
This timepiece is pervaded by a sense of refinement extending to even the smallest details. Available with a silver-colored dial illuminated by a “drapé guilloché” decor, this Promesse timepiece beats to the rhythm of a traditional mechanical self-winding movement visible through the transparent case-back.
By perfectly combining its round 30 mm polished steel case with an oval bezel highlighted by a sparkling, precious setting of 30 diamonds, this timepiece is powered by a meticulously finished mechanical self-winding movement visible through the transparent case-back. An ode to exquisite delicacy, this mother-of-pearl dial watch embellished with a “drapé guilloché” decor echoes a wave that extends to the steel bracelet, like a commitment made to last.
Dressed in black for a jewelry watch combining elegance and sophistication, this Promesse model in a 34 mm-diameter steel case is lit up by the fire of 61 sparkling diamonds and is enhanced by the deep reflections of genuine black mother-of-pearl. This iconic watch features a black dial with a “drapé guilloché” decor punctuated by Roman numerals and diamond-set indexes and is worn on an imposing glossy black alligator strap secured by a traditional pin buckle.
This Promesse, set with 61 diamonds on a steel 34 mm-diameter case vividly expresses its expertise in the realm of jewelry timepieces. Its intensely feminine natural white mother-of-pearl bezel enhances the tone of the silver-colored dial with its “drapé guilloché” decor, illuminated by the presence of Roman numerals and diamond-set indexes. Available on a glossy white alligator strap, this Promesse plays on its pristine purity to recall the most precious commitments in a woman’s life.
Article by Raymond Langely